Uses of science popularization videos on social media and their effects on involvement in science learning activities / (رقم التسجيلة. 80680)

تفاصيل مارك
000 -LEADER
fixed length control field 03238cam a2200325 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field EG-GiCUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250223032729.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210417s2021 ua d f m 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GiCUC
Language of cataloging eng
Transcribing agency EG-GiCUC
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library Deposite
097 ## - Thesis Degree
Thesis Level M.Sc
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number Cai01.15.01.M.Sc.2021.Na.U
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Nada Ehab Ebrahim Mohamed
245 10 - TITLE STATEMENT
Title Uses of science popularization videos on social media and their effects on involvement in science learning activities /
Statement of responsibility, etc. Nada Ehab Ebrahim Mohamed ; Supervised Hebatallah Elsemary{u2028}
246 15 - VARYING FORM OF TITLE
Title proper/short title استخدامات فيديوهات تبسيط العلوم على مواقع التواصل الاجتماعي وتأثيرها على الاندماج فى أنشطة التعلم
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cairo :
Name of publisher, distributor, etc. Nada Ehab Ebrahim Mohamed ,
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 179 Leaves :
Other physical details charts ;
Dimensions 30cm
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M.Sc.) - Cairo University - Faculty of Mass Communication - Department of Radio and Television Department
520 ## - SUMMARY, ETC.
Summary, etc. The purpose of the study was to examine a gratification seeking and audience activity model within an informal learning context described by the connectivism learning theory for the digital age. The study assumed both direct influence of motives and attitudes on post-viewing involvement in science learning activities, and indirect influence through users{u2019} activity before and during exposure to science popularization videos on Facebook and YouTube. The study also aimed to analyze how users significantly differ in their media use orientations, viewing level of science popularization videos, and digital literacy skills based on their demographics (age- generation- gender- educational level). An online survey questionnaire was used to collect data from a purposive sample of 408 Egyptian social media users who watch science popularization videos regularly, and are aged from 13 to less than 43. As a result of the structural equation modeling of the data, instrumental motives and affinity attitude had a positive direct influence on post-viewing involvement in science learning activities, and a positive indirect influence through higher intentionality before exposure and selectivity before exposure. Ritualized motives had no direct influence on post-viewing involvement in science learning activities, yet it had an indirect negative influence on it through reduced selectivity. Realism attitude had a direct negative influence on it as well as indirect negative influence through reduced selectivity. Cognitive involvement had no significant mediating effect for any of the independent variables on post-viewing involvement in science learning activities. The results showed that users significantly differed in their mean scores of ritualized motives, realism attitude, intentionality, selectivity, viewing level, and digital literacy skills based on some of their demographic variables
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Issued also as CD
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Attitude
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Motive
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Science popularization videos
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Hebatallah Elsemary{u2028} ,
Relator term
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a>
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Nazla
Reviser Revisor
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Shimaa
Reviser Cataloger
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Thesis
المقتنيات
Source of classification or shelving scheme Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Koha item type Copy number
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة قاعة الرسائل الجامعية - الدور الاول 11.02.2024 Cai01.15.01.M.Sc.2021.Na.U 01010110083276000 22.09.2023 Thesis  
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة مخـــزن الرســائل الجـــامعية - البدروم 11.02.2024 Cai01.15.01.M.Sc.2021.Na.U 01020110083276000 22.09.2023 CD - Rom 83276.CD
Cairo University Libraries Portal Implemented & Customized by: Eng. M. Mohamady Contacts: new-lib@cl.cu.edu.eg | cnul@cl.cu.edu.eg
CUCL logo CNUL logo
© All rights reserved — Cairo University Libraries
CUCL logo
Implemented & Customized by: Eng. M. Mohamady Contact: new-lib@cl.cu.edu.eg © All rights reserved — New Central Library
CNUL logo
Implemented & Customized by: Eng. M. Mohamady Contact: cnul@cl.cu.edu.eg © All rights reserved — Cairo National University Library