Includes bibliographical references and index.

Development, implementation, and assessment of a virtual information literacy tutorial on an urban campus / Valeda Frances Dent -- Reference triage at the Medical University of Ohio : just-in-case to just-in-time at the Mulford Library / Marlene A. Porter, Jolene M. Miller -- Marketing library services to young male faculty / Mary Mee -- Relational reference : a challenge to the reference fortress / John E. Holberg -- Virtual reference : answering patrons' questions electronically / Christopher Nelson Cox -- What they don't teach you in library school : experience is the real teacher / Tammy S. Guerrero -- Occasional occurrences at Owl Creek University / Debra Cox Rollins, Rusty Gaspard -- Uninvited change : the Governors State University Library's evolving reference and technology desk / Paul Blobaum -- Common queries / Marilyn Schoot-Castle -- Models for measuring and evaluating reference costs / Matthew R. Marsteller, Susan Ware -- Customer survey / Miron Stenche -- The diverse librarian / Paula M. Smith -- Academic librarian as the Rodney Dangerfield of university faculty : "I get no respect" / Tammy S. Guerrero -- The teaching portfolio : explaining what we do so well / Mark L. McCallon -- The glass of fashion : librarianship for the twenty-first century / Susan Swords Steffen, Michael J. Bell -- Frames of reference : considering the meaning of reference--its origins, present, and future / Linda Loos Scarth -- Serving unusual patrons in the library / James Langan -- The academic librarian / Paula M. Smith.