Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 10th ed. , International ed.  
 - Upper Saddle River, NJ :  Prentice Hall,  2004. 
 - xxix, 661 , [74] p. :   ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0273646621 (pbk.) 9780131212763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K6314 2004