Dominick, Joseph R. <br/><br/>
The dynamics of mass communication:   Media in the digital age / 
Joseph R. Dominick. 
 - 5th ed., International ed. 
 - New York :  McGraw-Hill;  c1996. 
 - xxiii, 599 p. :  ill. (some col.) ;  26 cm. 
 - McGraw-Hill series in mass communication .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070179964 (acidfree paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .D59 1996