Solomon, Michael R.

Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xxxii, 592 p. : col. ill. ; 28 cm.

APM 341/342, Taken from: Marketing: real people, real choices, 4th ed. by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.

Includes bibliographical references (p. 551-562) and index.

0131449680


Marketing--Vocational guidance.

HF5415.35 / .S65 2006

658.8002373