Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz. 
 - 12th ed. 
 - Australia :  Thomson South-Western,  2006. 
 - lvi, 656, [96] p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324416962 (student ed.) 9780324416961 (student ed. with CD) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.