Gross, Lynne S. <br/><br/>
Electronic media :  an introduction / 
Lynne Schafer Gross. 
 - 10th ed. 
 - Boston, Ma :  McGraw-Hill Higher Education,  c2010. 
 - xv, 442 p. :  ill.  23 cm. 
<br/><br/> Rev. ed. of: Telecommunications. 9th ed. c2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene. 
<br/><br/><label>ISBN: </label>0071288686 9780071288682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting.<br/>Telecommunication.
<br/><br/><label>LC Class. No.: </label>TK5105  / .G759 2010 
<br/><br/><label>Dewey Class. No.: </label>384