01352cam a2200325 a 4500 100603s2010 maua b 001 0 eng 0071288686 9780071288682 DLC DLC DLC EG-GiCUC TK5105 .G759 2010 384 22 384 G8783 2010 21 04 384 G8783 2010 Gross, Lynne S. Electronic media : an introduction / Lynne Schafer Gross. 10th ed. Boston, Ma : McGraw-Hill Higher Education, c2010. xv, 442 p. : ill. 23 cm. Rev. ed. of: Telecommunications. 9th ed. c2006. Includes bibliographical references and index. The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene. Broadcasting. Telecommunication. Gross, Lynne S. Telecommunications. 1 Eman Rev. Jamal Cat. ddc BK 120094 120094 ddc 0 CUCL cl220 2024-02-11 384 G8783 2010 01000110194081000 2023-09-23 00:00:00 C.1 BK