an introduction Gross, Lynne S. creator text bibliography mau Boston, Ma McGraw-Hill Higher Education c2010 2010 10th ed. monographic eng

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xv, 442 p. : ill. 23 cm. The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene. Lynne Schafer Gross. Rev. ed. of: Telecommunications. 9th ed. c2006. Includes bibliographical references and index. Broadcasting Telecommunication TK5105 .G759 2010 384 Gross, Lynne S. 0071288686 9780071288682 DLC 100603