TY  - BOOK
AU  - Gross,Lynne S.
AU  - Gross,Lynne S.
TI  - Electronic media: an introduction 
SN  - 0071288686
AV  - TK5105 .G759 2010
U1  - 384 22
PY  - 2010///
CY  - Boston, Ma
PB  - McGraw-Hill Higher Education
KW  - Broadcasting
KW  - Telecommunication
N1  - Rev. ed. of: Telecommunications. 9th ed. c2006; Includes bibliographical references and index; The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene
ER  -