TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Franke,George
TI  - Principles of marketing
SN  - 0137061293
AV  - HF5415 .K636 1989b
U1  - 658.8 19
PY  - 1989///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographies and indexes
ER  -