Stansfield, Richard H.

The Dartnell advertising manager's handbook, by Richard H. Stansfield. - 3rd ed. - Chicago, Dartnell Corp. 1982. - 1088 p. illus. 22 cm.

Running title: The Dartnell advertising handbook. Title on spine: Advertising manager's handbook.

0850131286 9780850131284

68021480


Advertising--Handbooks, manuals, etc.

HF5823 / .S78

659.1