Total global strategy II : updated for the internet and service era /
Global strategy 2
George S. Yip.
- Upper Saddle River, N.J. : Prentice Hall, c2003.
- xix, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780131218772
2001059343
Electronic commerce. International business enterprises--Management. Service industries. Strategic planning.