Yip, George S.

Total global strategy II : updated for the internet and service era / Global strategy 2 George S. Yip. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xix, 299 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780131218772

2001059343


Electronic commerce.
International business enterprises--Management.
Service industries.
Strategic planning.

HD62.4 / .Y565 2003

658.049