Riecken, Glen. <br/><br/>
Test Item File :  Marketing management , analysis, planning, implementation, and control / 
Glen Riecken and Philip Kotler. 
 - 7th ed. 
 - Englewood Cliffs, N.J.:  Prentice Hall,  1991. 
 - 189 p.;  29 cm. 
<br/><br/><label>ISBN: </label>0135525225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--Europe