TY  - BOOK
AU  - Riecken,Glen
AU  - Kotler,Philip
TI  - Test Item File: Marketing management , analysis, planning, implementation, and control 
SN  - 0135525225
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Europe
ER  -