Amira Ezzat Abdelshafi <br/><br/>
City marketing approach for a competitive culture heritage inner old city /  
 تسويق المدن كمدخل من اجل مدينة تراثية تنافسية 
Amira Ezzat Abdelshafi ; Supervised Soheir Zaki Hawas , Emad Elsherbiny 
 - Cairo :   Amira Ezzat Abdelshafi ,   2008 
 - 282P. :   plans , facsimiles ;   30cm 
<br/><br/>Thesis (M.Sc.) - Cairo University - Faculty Of Engineering - Department Of Architectural Engineering 
<br/><br/> Competitvenes of heritage areas has been highly affected by the continual global changes , the matter that led to decreasing its attractiveness and the inability to cope with the current demands and needs.Accordingly , there is a necessity of "place excellence" for cities to retrieve its glamour in order to share a place in this global competition 
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<br/><br/><label>Subjects--Index Terms: </label>Competitve advantage Competitve places Culture heritage inner old city