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  <titleInfo>
    <title>City marketing approach for a competitive culture heritage inner old city</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>تسويق المدن كمدخل من اجل مدينة تراثية تنافسية</title>
  </titleInfo>
  <name type="personal">
    <namePart>Amira Ezzat Abdelshafi</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Emad Elsherbiny</namePart>
    <role>
      <roleTerm type="text">Supervisor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Soheir Zaki Hawas</namePart>
    <role>
      <roleTerm type="text">Supervisor</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ua</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Cairo</placeTerm>
    </place>
    <publisher>Amira Ezzat Abdelshafi</publisher>
    <dateIssued>2008</dateIssued>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>282P. :  plans , facsimiles ;  30cm</extent>
  </physicalDescription>
  <abstract>Competitvenes of heritage areas has been highly affected by the continual global changes , the matter that led to decreasing its attractiveness and the inability to cope with the current demands and needs.Accordingly , there is a necessity of "place excellence" for cities to retrieve its glamour in order to share a place in this global competition</abstract>
  <note type="statement of responsibility">Amira Ezzat Abdelshafi ; Supervised Soheir Zaki Hawas , Emad Elsherbiny</note>
  <note>Thesis (M.Sc.) - Cairo University - Faculty Of Engineering - Department Of Architectural Engineering</note>
  <note>Issued also as CD</note>
  <subject>
    <topic>Competitve advantage</topic>
  </subject>
  <subject>
    <topic>Competitve places</topic>
  </subject>
  <subject>
    <topic>Culture heritage inner old city</topic>
  </subject>
  <identifier type="uri">http://172.23.153.220/th.pdf</identifier>
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    <url>http://172.23.153.220/th.pdf</url>
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    <recordContentSource authority="marcorg">EG-GICUC</recordContentSource>
    <recordCreationDate encoding="marc">080924</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250223025451.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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