TY  - GEN
AU  - Amira Ezzat Abdelshafi
AU  - Emad Elsherbiny , 
AU  - Soheir Zaki Hawas , 
TI  - City marketing approach for a competitive culture heritage inner old city / 
PY  - 2008///
CY  - Cairo : 
PB  - Amira Ezzat Abdelshafi , 
KW  - Competitve advantage
KW  - Competitve places
KW  - Culture heritage inner old city
N1  - Thesis (M.Sc.) - Cairo University - Faculty Of Engineering - Department Of Architectural Engineering; Issued also as CD
N2  - Competitvenes of heritage areas has been highly affected by the continual global changes , the matter that led to decreasing its attractiveness and the inability to cope with the current demands and needs.Accordingly , there is a necessity of "place excellence" for cities to retrieve its glamour in order to share a place in this global competition
UR  - http://172.23.153.220/th.pdf
ER  -