Arena, Christopher M. <br/><br/>
The business of intellectual property / 
Christopher M. Arena, Eduardo M. Carreras. 
 - New York :  Oxford University Press,  2008. 
 - xi, 398 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention, and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business, and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points-understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program. 
<br/><br/><label>ISBN: </label>9780195338386 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008009337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intellectual property--Economic aspects--United States.
<br/><br/><label>LC Class. No.: </label>KF2979  / .A92 2008 
<br/><br/><label>Dewey Class. No.: </label>346.7304/8