TY  - BOOK
AU  - Arena,Christopher M.
AU  - Carreras,Eduardo M.
TI  - The business of intellectual property
SN  - 9780195338386 (pbk. : alk. paper)
AV  - KF2979 .A92 2008
U1  - 346.7304/8 22
PY  - 2008///
CY  - New York
PB  - Oxford University Press
KW  - Intellectual property
KW  - Economic aspects
KW  - United States
N1  - Includes bibliographical references and index; Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention, and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business, and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points-understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program
UR  - http://www.loc.gov/catdir/toc/ecip0812/2008009337.html
ER  -