Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick. 
 - 3rd ed. 
 - Belmont, Calif. :  Wadsworth Pub. Co.,   1991. 
 - xv, 478 p. :    ill. ;    25 cm. 
 - Wadsworth series in mass communication .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0534139620 
<br/><br/><label>LCCN: </label>90012647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research.
<br/><br/><label>LC Class. No.: </label>P91.3   /  .W47 1991