01453nam a2200301 a 4500 EG-GiCUC 20250223025954.0 091201s2009 ua h f m 000 0 eng d EG-GiCUC eng EG-GiCUC eng Gift M.Sc Cai01.34.M.Sc.2009.Ya.I Yasmin Mohamed Attia Soliman The intangible indicators of quality : A case study research / Yasmin Mohamed Attia Soliman ; Supervised Stephan Gerbach Cairo : Yasmin Mohamed Attia Soliman , 2009 97 Leaves : facsimiles ; 30cm Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management The rationale behind this research is to try to study the different intangible quality indicators and their use as indicators of quality. The focus of this paper will be mainly on country of origin, brand names, prices and quality standard certificates, because according to previous literature by peterson and jolibert (1995, p.884) consumers tend to trust these dimensions and believe that they are proper indicators of quality Intangible indicators Management Quality Stephan Gerbach , Supervisor http://172.23.153.220/th.pdf Mustafa Revisor Samia Cataloger ddc TH 24677 24677 ddc 0 CUCL cl312 2024-02-11 Cai01.34.M.Sc.2009.Ya.I 01010110052226000 2024-07-05 00:00:00 TH