The intangible indicators of quality A case study research Yasmin Mohamed Attia Soliman creator Stephan Gerbach Supervisor text theses ua Cairo Yasmin Mohamed Attia Soliman 2009 monographic eng
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97 Leaves : facsimiles ; 30cm The rationale behind this research is to try to study the different intangible quality indicators and their use as indicators of quality. The focus of this paper will be mainly on country of origin, brand names, prices and quality standard certificates, because according to previous literature by peterson and jolibert (1995, p.884) consumers tend to trust these dimensions and believe that they are proper indicators of quality specialized Yasmin Mohamed Attia Soliman ; Supervised Stephan Gerbach Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management Intangible indicators Management Quality http://172.23.153.220/th.pdf http://172.23.153.220/th.pdf EG-GiCUC 091201 20250223025954.0 eng