Trustiness of mobile commerce /
مصداقية التجارة المتحركة
Wafaa Saber Hamed Mohamed ; Supervised Imane Aly Saroit Ismail , Haitham Safwat Kamal Hamza
- Cairo : Wafaa Saber Hamed Mohamed , 2012
- 133Leaves : charts ; 30cm
Thesis (M.Sc.) - Cairo University - Faculty of Computers and Information - Department of Information Technology
In this thesis , an attempt towards a unification model for trustiness in mobile commerce is introduced through the proposed Unified Trust Model in M - commerce ( UTMMC ) . The proposed model provides more in depth understanding of trust in m - commerce by investigating vaious essential factors that impact both customers and service providers