Salma Yehia Zakaria Elguindy <br/><br/>
An overview of pharmaceutical promotion activities and their effect on physicians' brand awareness :   The case of Egypt /  
Salma Yehia Zakaria Elguindy ; Supervised Ehab Abouaish , Noha Elbassiouny 
 - Cairo :   Salma Yehia Zakaria Elguindy ,   2010 
 - 353Leaves :   charts ;   30cm 
<br/><br/>Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management 
<br/><br/> The purpose of this thesis is to provide a deeper analysis of the influence of pharmaceutical promotional activities over physicians' prescription decisions . The thesis also studies physicians' attitudes and preferences toward pharmaceutical promotional activies and compares them to those of pharmaceuticals experts . Moreover , the thesis highlights sources of ethical dilemmas in markeing for pharmaceuticals