TY  - BOOK
AU  - Salma Yehia Zakaria Elguindy
AU  - Ehab Abouaish , 
AU  - Noha Elbassiouny , 
TI  - An overview of pharmaceutical promotion activities and their effect on physicians' brand awareness : : The case of Egypt / 
PY  - 2010///
CY  - Cairo : 
PB  - Salma Yehia Zakaria Elguindy , 
N1  - Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
N2  - The purpose of this thesis is to provide a deeper analysis of the influence of pharmaceutical promotional activities over physicians' prescription decisions . The thesis also studies physicians' attitudes and preferences toward pharmaceutical promotional activies and compares them to those of pharmaceuticals experts . Moreover , the thesis highlights sources of ethical dilemmas in markeing for pharmaceuticals
UR  - http://172.23.153.220/th.pdf
ER  -