01467cam a2200277 a 4500 EG-GiCUC 20250223031027.0 140819s2013 ua f m 000 0 eng d EG-GiCUC eng EG-GiCUC eng Gift M.Sc Cai01.34.M.Sc.2013.Do.C Doaa Tawfiq Badran A cross - cultural study on the relationship between elements of corporate visual identity (CVI) and consumers' cognitive and affective components of attitude : A case application on unilever / Doaa Tawfiq Badran ; Supervised Gunter Silberer , Noha Elbassiouny Cairo : Doaa Tawfiq Badran , 2013 173 Leaves ; 30cm Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management The cross - cultural study strives to investigate the role of affective and cognitive components of attitude towards the formation of Corporate Visual Identity (CVI) on the multinational. Fast Moving Consumer Goods (FMCG) organization. Unilever. This research suggests that affect was more induced in Egypt towards the design elements of Unilever color, U - shaped logo and slogan Gunter Silberer , Supervisor Noha Elbassiouny , Supervisor http://172.23.153.220/th.pdf Nazla Revisor Samia Cataloger ddc TH 46932 46932 ddc 0 CUCL cl312 2024-02-11 Cai01.34.M.Sc.2013.Do.C 01010110063640000 2024-07-05 00:00:00 TH