A
cross - cultural study on the relationship between elements of corporate visual identity (CVI) and consumers' cognitive and affective components of attitude
A case application on unilever
Doaa Tawfiq Badran
creator
Gunter Silberer
Supervisor
Noha Elbassiouny
Supervisor
text
theses
ua
Cairo
Doaa Tawfiq Badran
2013
monographic
eng
173 Leaves ; 30cm
The cross - cultural study strives to investigate the role of affective and cognitive components of attitude towards the formation of Corporate Visual Identity (CVI) on the multinational. Fast Moving Consumer Goods (FMCG) organization. Unilever. This research suggests that affect was more induced in Egypt towards the design elements of Unilever color, U - shaped logo and slogan
specialized
Doaa Tawfiq Badran ; Supervised Gunter Silberer , Noha Elbassiouny
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
http://172.23.153.220/th.pdf
http://172.23.153.220/th.pdf
EG-GiCUC
140819
20250223031027.0
eng