TY  - BOOK
AU  - Nada Mostafa Kamal Zahran 
AU  - Noha Elbassiouny , 
TI  - An analysis of nostalgia in advertising research with Application on Egypt / 
PY  - 2017///
CY  - Cairo : 
PB  - Nada Mostafa Kamal Zahran , 
N1  - Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
N2  - Be it reboot films, such as Beauty and the beast and ghostbusters, pokémon-go, or choker necklaces, it is clear that brands from all industries are acknowledging the power of nostalgia indeed, nowadays practitioners are using nostalgia marketing to attract consumers, especially millennials, by tapping into fond memories of their childhood days, or loved ones
UR  - http://172.23.153.220/th.pdf
ER  -