The intangible indicators of quality : A case study research / Yasmin Mohamed Attia Soliman ; Supervised Stephan Gerbach
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TextLanguage: English Publication details: Cairo : Yasmin Mohamed Attia Soliman , 2009Description: 97 Leaves : facsimiles ; 30cmSubject(s): Online resources: Dissertation note: Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management Summary: The rationale behind this research is to try to study the different intangible quality indicators and their use as indicators of quality. The focus of this paper will be mainly on country of origin, brand names, prices and quality standard certificates, because according to previous literature by peterson and jolibert (1995, p.884) consumers tend to trust these dimensions and believe that they are proper indicators of quality
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Thesis
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قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.34.M.Sc.2009.Ya.I (Browse shelf(Opens below)) | Not for loan | 01010110052226000 |
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
The rationale behind this research is to try to study the different intangible quality indicators and their use as indicators of quality. The focus of this paper will be mainly on country of origin, brand names, prices and quality standard certificates, because according to previous literature by peterson and jolibert (1995, p.884) consumers tend to trust these dimensions and believe that they are proper indicators of quality
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