An analysis of nostalgia in advertising research with Application on Egypt / Nada Mostafa Kamal Zahran ; Supervised Noha Elbassiouny
Material type:
TextLanguage: English Publication details: Cairo : Nada Mostafa Kamal Zahran , 2017Description: 297 Leaves ; 30cmOnline resources: Dissertation note: Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management Summary: Be it reboot films, such as Beauty and the beast and ghostbusters, pokémon-go, or choker necklaces, it is clear that brands from all industries are acknowledging the power of nostalgia indeed, nowadays practitioners are using nostalgia marketing to attract consumers, especially millennials, by tapping into fond memories of their childhood days, or loved ones
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Thesis
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قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.34.M.Sc.2017.Na.A (Browse shelf(Opens below)) | Not for loan | 01010110078245000 |
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
Be it reboot films, such as Beauty and the beast and ghostbusters, pokémon-go, or choker necklaces, it is clear that brands from all industries are acknowledging the power of nostalgia indeed, nowadays practitioners are using nostalgia marketing to attract consumers, especially millennials, by tapping into fond memories of their childhood days, or loved ones
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