Advertising : its business, culture and careers / Andy Tibbs.

By:

Tibbs, Andy, 1964-

Material type:

TextPublication details: New York : Routledge, 2010.Description: x, 217 p. : ill. (chiefly col.), facsims., ports. ; 25 cmISBN:

0203865952 (ebook)
0415544661 (pbk. : alk. paper)
0415544688 (hardback : alk. paper)
9780203865958 (ebook)
9780415544665 (pbk. : alk. paper)
9780415544689 (hardback : alk. paper)

Subject(s):

Advertising -- Vocational guidance

DDC classification:

659.1023 22

LOC classification:

HF5828.4 .T43 2010

Contents:

Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	قاعة الكتب - الدور الثاني	المكتبة المركزبة الجديدة - جامعة القاهرة	659.1023 T552 (Browse shelf(Opens below))	C.1	Available	01000110194077000

Includes bibliographical references and index.

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Advertising : its business, culture and careers / Andy Tibbs.