صورة الغلاف المحلية
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The intangible indicators of quality : A case study research / Yasmin Mohamed Attia Soliman ; Supervised Stephan Gerbach
نوع المادة :
نصاللغة: الإنجليزية تفاصيل النشر: Cairo : Yasmin Mohamed Attia Soliman , 2009الوصف: 97 Leaves : facsimiles ; 30cmالموضوع: موارد على الإنترنت: ملاحظة الأطروحة: Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management ملخص: The rationale behind this research is to try to study the different intangible quality indicators and their use as indicators of quality. The focus of this paper will be mainly on country of origin, brand names, prices and quality standard certificates, because according to previous literature by peterson and jolibert (1995, p.884) consumers tend to trust these dimensions and believe that they are proper indicators of quality
| نوع المادة | المكتبة الحالية | المكتبة الرئيسية | رقم الاستدعاء | حالة | الباركود | |
|---|---|---|---|---|---|---|
Thesis
|
قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.34.M.Sc.2009.Ya.I (استعراض الرف(يفتح أدناه)) | لا تعار | 01010110052226000 |
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
The rationale behind this research is to try to study the different intangible quality indicators and their use as indicators of quality. The focus of this paper will be mainly on country of origin, brand names, prices and quality standard certificates, because according to previous literature by peterson and jolibert (1995, p.884) consumers tend to trust these dimensions and believe that they are proper indicators of quality
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