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The impact of perceived social media marketing communications on nation branding : applied on Experience Egypt campaign / by Diana Aref Mohamed Soliman ; Supervised Prof. Abeer Abdelrahman Mahrous, Dr. Ahmed Adel. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English Summary language: English, Arabic Producer: 2024
Dissertation note: Thesis (M.Sc)-Cairo University, 2024.
Other title:
  • تأثير التسويق المدرك عبر وسائل التواصل الإجتماعي على العلامة التجارية للوطن : بالتطبيق على حملة اكتشف مصر /
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2024.Di.I.

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Factors explaining consumers bias towards domestic and foreign products in the egyptian markets / by Hany Ragab Ibrahim Abdel-aziz ; Supervised Prof. Abeer Abdelrahman Mahrous, Prof. Ana Isabel Polo Pena. by
Material type: Article Article; Literary form: Not fiction ; Audience: Specialized;
Language: English Summary language: English, Arabic Producer: 2024
Dissertation note: Thesis (Ph.D)-Cairo University, 2024.
Other title:
  • العوامل المفسرة لتحيز المستهلكين تجاه المنتجات المحلية والأجنبية في الأسواق المصرية /
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2024.Ha.F.

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