| 000 | 00944cam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | 080102s2004 enka b 001 0 eng | ||
| 020 | _a0273646621 (pbk.) | ||
| 020 | _a9780131212763 | ||
| 040 |
_aDLC _c DLC _d DLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.K6314 2004 |
| 092 | 0 | 4 |
_a658.8 _bK874 2004 _221 |
| 099 |
_a04 _a658.8 K874 2004 |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a10th ed. , International ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _c2004. |
||
| 300 |
_axxix, 661 , [74] p. : _b ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _q (Gary M.) |
|
| 902 | _a2 | ||
| 905 |
_aEman _eRev |
||
| 905 |
_aJamal _eCat. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c103738 _d103738 |
||