000 00861cam a2200265 a 4500
008 100126s2006 at 000 0 eng
020 _a0324416962 (student ed.)
020 _a9780324416961 (student ed. with CD)
040 _aDLC
_cDLC
_dEG-GiCUC
092 0 4 _a658.8
_bB7248 2006
_221
099 _a04
_a658.8 B7248 2006
100 1 _aBoone, Louis E.
245 1 0 _aContemporary marketing /
_cLouis E. Boone, David L. Kurtz.
250 _a12th ed.
260 _aAustralia :
_bThomson South-Western,
_c2006.
300 _alvi, 656, [96] p. :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aKurtz, David L.
902 _a1
905 _aEman
_eRev.
905 _aJamal
_eCat.
942 _2ddc
_cBK
999 _c117238
_d117238