000			01159cam a22003134a 4500
008			000224s2001 maua b 001 0 eng
020			_a0072315571
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.13 _b.P387 2001
082	0	0	_a658.8 _221
092	0	4	_a658.8 _bP4784 2001 _221
099			_a04 _a658.8 P4784 2001
100	1		_aPeter, J. Paul.
245	1	0	_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr.
250			_a6th ed.
260			_aBoston, Mass. : _bIrwin/McGraw-Hill, _cc2001.
300			_axx, 876 p. : _bill. (some col.), maps ; _c26 cm.
504			_aIncludes bibliographical references (p. 851-858) and indexes.
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xManagement _vCase studies.
700	1		_aDonnelly, James H.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/00026735.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/00026735.html
902			_a1
905			_aIbrahim _eRev.
905			_aJamal _eCat.
942			_2ddc _cBK
999			_c117283 _d117283