000 01505cam a2200337 a 4500
008 090622s2010 nyuahc b 001 0 eng
010 _a 2009025347
020 _a0203865952 (ebook)
020 _a0415544661 (pbk. : alk. paper)
020 _a0415544688 (hardback : alk. paper)
020 _a9780203865958 (ebook)
020 _a9780415544665 (pbk. : alk. paper)
020 _a9780415544689 (hardback : alk. paper)
040 _aDLC
_cDLC
_dYDX
_dBWX
_dCDX
_dYDXCP
_dDLC
050 0 0 _aHF5828.4
_b.T43 2010
082 0 0 _a659.1023
_222
092 0 4 _a659.1023
_bT552
_221
099 _a04
_a659.1023 T552
100 1 _aTibbs, Andy,
_d1964-
245 1 0 _aAdvertising :
_bits business, culture and careers /
_cAndy Tibbs.
260 _aNew York :
_bRoutledge,
_c2010.
300 _ax, 217 p. :
_bill. (chiefly col.), facsims., ports. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _aDoes advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
650 0 _aAdvertising
_xVocational guidance.
902 _a1
905 _aEman
_eRev.
905 _aJamal
_eCat.
942 _2ddc
_cBK
999 _c120080
_d120080