000			01352cam a2200325 a 4500
008			100603s2010 maua b 001 0 eng
020			_a0071288686
020			_a9780071288682
040			_aDLC _cDLC _dDLC _dEG-GiCUC
050	0	0	_aTK5105 _b.G759 2010
082	0	0	_a384 _222
092	0	4	_a384 _bG8783 2010 _221
099			_a04 _a384 G8783 2010
100	1		_aGross, Lynne S.
245	1	0	_aElectronic media : _ban introduction / _cLynne Schafer Gross.
250			_a10th ed.
260			_aBoston, Ma : _bMcGraw-Hill Higher Education, _cc2010.
300			_axv, 442 p. : _bill. _c23 cm.
500			_aRev. ed. of: Telecommunications. 9th ed. c2006.
504			_aIncludes bibliographical references and index.
505	0		_aThe significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene.
650		0	_aBroadcasting.
650		0	_aTelecommunication.
700	1		_aGross, Lynne S. _tTelecommunications.
902			_a1
905			_aEman _eRev.
905			_aJamal _eCat.
942			_2ddc _cBK
999			_c120094 _d120094