000 01026cam a2200313 a 4500
008 880808s1989 njua b 001 0 eng
010 _a 88027433
020 _a0137061293
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415
_b.K636 1989b
082 0 0 _a658.8
_219
092 0 4 _a658.8
_bK874 1989
_221
099 _a04
_a658.8 K874 1989
100 1 _aKotler, Philip.
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler, Gary Armstrong.
250 _a4th ed., annotated instructor's ed. /
_bGeorge Franke.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1989.
300 _aviii, 197, xxiv, 661 p. :
_bill. (some col.) ;
_c26 cm.
440 4 _aThe Prentice-Hall series in marketing
504 _aIncludes bibliographies and indexes.
650 0 _aMarketing.
700 1 _aArmstrong, Gary
_q(Gary M.)
700 1 _aFranke, George.
902 _a1
905 _aEman
_eRev.
905 _aJamal
_eCat.
942 _2ddc
_cBK
999 _c133911
_d133911