000 00895cam a22002894a 4500
008 000313s2001 njua b 001 0 eng
010 _a 00029826
020 _a0130852201 (pbk.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5821
_b.L268 2001
082 0 0 _a659.1
_221
092 0 4 _a659.1
_bL2669
_221
099 _a04
_a659.1 L2669
100 1 _aLane, W. Ronald,
_d1940-
245 1 0 _aAdvertising :
_ba framework /
_cW. Ronald Lane, J. Thomas Russell.
250 _a1st ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_c2001.
300 _axviii, 378 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
700 1 _aRussell, Thomas,
_d1941-
902 _a1
905 _aEman
_eRev.
905 _aJamal
_eCat.
942 _2ddc
_cBK
999 _c133913
_d133913