000 | 00895cam a22002894a 4500 | ||
---|---|---|---|
008 | 000313s2001 njua b 001 0 eng | ||
010 | _a 00029826 | ||
020 | _a0130852201 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF5821 _b.L268 2001 |
082 | 0 | 0 |
_a659.1 _221 |
092 | 0 | 4 |
_a659.1 _bL2669 _221 |
099 |
_a04 _a659.1 L2669 |
||
100 | 1 |
_aLane, W. Ronald, _d1940- |
|
245 | 1 | 0 |
_aAdvertising : _ba framework / _cW. Ronald Lane, J. Thomas Russell. |
250 | _a1st ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2001. |
||
300 |
_axviii, 378 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aAdvertising. | |
700 | 1 |
_aRussell, Thomas, _d1941- |
|
902 | _a1 | ||
905 |
_aEman _eRev. |
||
905 |
_aJamal _eCat. |
||
942 |
_2ddc _cBK |
||
999 |
_c133913 _d133913 |