000 01011pam a2200313 a 4500
008 980402s1999 njua b 001 0 eng
010 _a 98017851
020 _a0139085750
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5823
_b.K45 1999
082 0 0 _a659.1
_221
092 0 4 _a659.1
_bR967 1999
_221
099 _a04
_a659.1 R967 1999
100 1 _aRussell, Thomas,
_d1941-
245 1 0 _aKleppner's advertising procedure /
_cJ. Thomas Russell, W. Ronald Lane.
246 3 0 _aAdvertising procedure
250 _a14th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc1999.
300 _axviii, 716 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
700 1 _aKleppner, Otto,
_d1899-
_tAdvertising procedure.
700 1 _aLane, W. Ronald,
_d1940-
902 _a1
905 _aEman
_eRev.
905 _aJamal
_eCat.
942 _2ddc
_cBK
999 _c133914
_d133914