| 000 | 00976cam a22003014a 4500 | ||
|---|---|---|---|
| 008 | 010411s2002 njua b 001 0 eng | ||
| 010 | _a 2001024676 | ||
| 020 | _a0130328774 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.K45 2002 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 092 | 0 | 4 |
_a659.1 _bR967 2002 _221 |
| 099 |
_a04 _a659.1 R967 2002 |
||
| 100 | 1 |
_aRussell, Thomas, _d1941- |
|
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cJ. Thomas Russell, W. Ronald Lane. |
| 250 | _a15th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2002. |
||
| 300 |
_axix, 697 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aKleppner, Otto, _d1899- _tAdvertising procedure. |
|
| 700 | 1 |
_aLane, W. Ronald, _d1940- |
|
| 902 | _a1 | ||
| 905 |
_aEman _eRev. |
||
| 905 |
_aJamal _eCat. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c133921 _d133921 |
||