000			01871cam a22003134a 4500
008			080304s2008 nyua b 001 0 eng
010			_a2008009337
020			_a9780195338386 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aKF2979 _b.A92 2008
082	0	0	_a346.7304/8 _222
092	0	4	_a346.73048 _bA6811 _221
099			_a04 _a346.73048 A6811
100	1		_aArena, Christopher M.
245	1	4	_aThe business of intellectual property / _cChristopher M. Arena, Eduardo M. Carreras.
260			_aNew York : _bOxford University Press, _c2008.
300			_axi, 398 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aShort stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention, and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business, and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points-understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program.
650		0	_aIntellectual property _xEconomic aspects _zUnited States.
700	1		_aCarreras, Eduardo M.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0812/2008009337.html
902			_a1
905			_aِِAmro L. _eCat.
905			_aEman _eRev
942			_2ddc _cBK
999			_c142294 _d142294