000 00948cam a2200289 a 4500
008 210928s1991 caub bf 001 0 eng d
010 _a 90012647
020 _a0534139620
040 _aDLC
_c DLC
_d DLC
_cEG-GiCUC
050 _aP91.3
_b .W47 1991
092 0 4 _a302.23072
_bW757 1991
_221
099 _a04
_a302.23072 W757 1991
100 1 _aWimmer, Roger D.
245 1 0 _aMass media research :
_ban introduction /
_cRoger D. Wimmer, Joseph R. Dominick.
250 _a3rd ed.
260 _aBelmont, Calif. :
_bWadsworth Pub. Co.,
_c1991.
300 _axv, 478 p. :
_b ill. ;
_c 25 cm.
490 0 _aWadsworth series in mass communication
504 _aIncludes bibliographical references and indexes.
650 0 _aMass media
_xResearch.
700 1 _aDominick, Joseph R.
902 _a1
905 _aGhada
_eRev.
905 _ahanan
_ecat.
942 _2ddc
_cBK
999 _c160268
_d160268