000 01690nam a2200277 a 4500
003 EG-GiCUC
005 20250223025954.0
008 091125s2008 ua d f m 000 0 eng d
040 _aEG-GiCUC
_beng
_cEG-GiCUC
041 0 _aeng
049 _aGift
097 _aM.Sc
099 _aCai01.34.M.Sc.2008.Ma.C
100 0 _aMahmoud Ahmed Momtaz
245 1 0 _aCan corporate social responsibility win market share for business sector? :
_bThe challenge of corporate social responsibility awareness creation /
_cMahmoud Ahmed Momtaz ; Supervised Michael Von Gagern
260 _aCairo :
_bMahmoud Ahmed Momtaz ,
_c2008
300 _a118Leaves :
_bcharts ;
_c30cm
502 _aThesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
520 _aCSR is a new field in Egypt and developing countries . It can play a blanced role in the development of the economy of any country if it takes into consideration the government`s the customer`s and the company`s benefits . The study poses 3 research questions : 1. in which sense is business sector`s CSR interesting for governments ? 2. In which sense is CSR interesting for the business sector ? 3. In which sense is CSR interesting for consumers? and one hypothesis there is no reason for the business sector to put effort into marketing CSR . The answers to these questions shed light on the importance of the corporate social responsibility for all parties of the market
700 0 _aMichael Von Gagern ,
_eSupervisor
856 _uhttp://172.23.153.220/th.pdf
902 _a1
905 _aNazla
_eRevisor
905 _aSoheir
_eCataloger
942 _2ddc
_cTH
999 _c24660
_d24660