000			01453nam a2200301 a 4500
003			EG-GiCUC
005			20250223025954.0
008			091201s2009 ua h f m 000 0 eng d
040			_aEG-GiCUC _beng _cEG-GiCUC
041	0		_aeng
049			_aGift
097			_aM.Sc
099			_aCai01.34.M.Sc.2009.Ya.I
100	0		_aYasmin Mohamed Attia Soliman
245	1	4	_aThe intangible indicators of quality : _bA case study research / _cYasmin Mohamed Attia Soliman ; Supervised Stephan Gerbach
260			_aCairo : _bYasmin Mohamed Attia Soliman , _c2009
300			_a97 Leaves : _bfacsimiles ; _c30cm
502			_aThesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
520			_aThe rationale behind this research is to try to study the different intangible quality indicators and their use as indicators of quality. The focus of this paper will be mainly on country of origin, brand names, prices and quality standard certificates, because according to previous literature by peterson and jolibert (1995, p.884) consumers tend to trust these dimensions and believe that they are proper indicators of quality
653		4	_aIntangible indicators
653		4	_aManagement
653		4	_aQuality
700	0		_aStephan Gerbach , _eSupervisor
856			_uhttp://172.23.153.220/th.pdf
905			_aMustafa _eRevisor
905			_aSamia _eCataloger
942			_2ddc _cTH
999			_c24677 _d24677