| 000 | 01462cam a2200277 a 4500 | ||
|---|---|---|---|
| 003 | EG-GiCUC | ||
| 005 | 20250223030815.0 | ||
| 008 | 130331s2010 ua d f m 000 0 eng d | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
||
| 041 | 0 | _aeng | |
| 049 | _aGift | ||
| 097 | _aM.Sc | ||
| 099 | _aCai01.34.M.Sc.2010.Sa.O | ||
| 100 | 0 | _aSalma Yehia Zakaria Elguindy | |
| 245 | 1 | 3 |
_aAn overview of pharmaceutical promotion activities and their effect on physicians' brand awareness : _bThe case of Egypt / _cSalma Yehia Zakaria Elguindy ; Supervised Ehab Abouaish , Noha Elbassiouny |
| 260 |
_aCairo : _bSalma Yehia Zakaria Elguindy , _c2010 |
||
| 300 |
_a353Leaves : _bcharts ; _c30cm |
||
| 502 | _aThesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management | ||
| 520 | _aThe purpose of this thesis is to provide a deeper analysis of the influence of pharmaceutical promotional activities over physicians' prescription decisions . The thesis also studies physicians' attitudes and preferences toward pharmaceutical promotional activies and compares them to those of pharmaceuticals experts . Moreover , the thesis highlights sources of ethical dilemmas in markeing for pharmaceuticals | ||
| 700 | 0 |
_aEhab Abouaish , _eSupervisor |
|
| 700 | 0 |
_aNoha Elbassiouny , _eSupervisor |
|
| 856 | _uhttp://172.23.153.220/th.pdf | ||
| 905 |
_aFatma _eCataloger |
||
| 905 |
_aNazla _eRevisor |
||
| 942 |
_2ddc _cTH |
||
| 999 |
_c42339 _d42339 |
||