000			01467cam a2200277 a 4500
003			EG-GiCUC
005			20250223031027.0
008			140819s2013 ua f m 000 0 eng d
040			_aEG-GiCUC _beng _cEG-GiCUC
041	0		_aeng
049			_aGift
097			_aM.Sc
099			_aCai01.34.M.Sc.2013.Do.C
100	0		_aDoaa Tawfiq Badran
245	1	2	_aA cross - cultural study on the relationship between elements of corporate visual identity (CVI) and consumers' cognitive and affective components of attitude : _bA case application on unilever / _cDoaa Tawfiq Badran ; Supervised Gunter Silberer , Noha Elbassiouny
260			_aCairo : _bDoaa Tawfiq Badran , _c2013
300			_a173 Leaves ; _c30cm
502			_aThesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
520			_aThe cross - cultural study strives to investigate the role of affective and cognitive components of attitude towards the formation of Corporate Visual Identity (CVI) on the multinational. Fast Moving Consumer Goods (FMCG) organization. Unilever. This research suggests that affect was more induced in Egypt towards the design elements of Unilever color, U - shaped logo and slogan
700	0		_aGunter Silberer , _eSupervisor
700	0		_aNoha Elbassiouny , _eSupervisor
856			_uhttp://172.23.153.220/th.pdf
905			_aNazla _eRevisor
905			_aSamia _eCataloger
942			_2ddc _cTH
999			_c46932 _d46932