| 000 | 02807cam a2200325 a 4500 | ||
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| 003 | EG-GiCUC | ||
| 005 | 20250223032044.0 | ||
| 008 | 180916s2017 ua f m 000 0 eng d | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
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| 041 | 0 | _aeng | |
| 049 | _aDeposite | ||
| 097 | _aPh.D | ||
| 099 | _aCai01.05.01.Ph.D.2017.Ah.A | ||
| 100 | 0 | _aAhmed Ibrahim Eldesouky | |
| 245 | 1 | 0 |
_aAnalyzing the impact of environmental variables of marketing driven mobile content : _bAn Applied study on pharmaceutical products = دراسة تأثير المتغيرات البيئية على تمرير المحتوى الفيروسى عبر المحمول الموجة بالتسويق : بالتطبيق على المنتجات الدوائية / _cAhmed Ibrahim Eldesouky ; Supervised Eldessouki Hamed AbouZaid |
| 246 | 1 | 5 |
_aدراسة تأثير المتغيرات البيئية على تمرير المحتوى الفيروسى عبر المحمول الموجة بالتسويق : _bبالتطبيق على المنتجات الدوائية |
| 260 |
_aCairo : _bAhmed Ibrahim Eldesouky , _c2017 |
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| 300 |
_a135 Leaves ; _c30cm |
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| 502 | _aThesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration | ||
| 520 | _aThis study endeavors to incorporate power distance and uncertainty avoidance as cultural variable moderators into an extended model of technology acceptance (TAM) to measure to what extent Egyptian pharmacists and Egyptian pharmaceutical companies can accept and adopt the mobile E-detailing application as a new technology. Two studies had been conducted; one for pharmaceutical companies' managers and the other for Egyptian pharmacists. Results indicated that 77.6% of Egyptian pharmacists and 74.6% of pharmaceutical companies' managers accepted mobile E-detailing application as a new technology, the relationships between the model variables were found to be positive and significant. On the contrary to the studies{u2019} expectations, cultural values did not moderate the relationship between the subjective norms and the intention to understand the acceptance of the mobile E-detailing application. The study provides some recommendations that can help Egyptian pharmaceutical companies in lowering promotional expenditure, strengthen the communication and relationships with pharmacists in a more efficient manner, and provide the information and the awareness to pharmacists to reduce medication errors | ||
| 530 | _aIssued also as CD | ||
| 653 | 4 | _aEnvironmental variables | |
| 653 | 4 | _aMarketing driven mobile | |
| 653 | 4 | _aPharmaceutical products | |
| 700 | 0 |
_aEldessouki Hamed Abouzaid , _eSupervisor |
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| 856 | _uhttp://172.23.153.220/th.pdf | ||
| 905 |
_aNazla _eRevisor |
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| 905 |
_aSamia _eCataloger |
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_2ddc _cTH |
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_c67480 _d67480 |
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